![]() ![]() With keen analysis and practical steps for applying it at your own company - no matter the size - the authors illuminate how Amazon’s 14 leadership principles inform decision-making at all levels and reveal how the company’s culture has been defined by four characteristics: customer obsession, long-term thinking, eagerness to invent, and operational excellence. With 27 years of Amazon experience between them, much of it in the early aughts - a period of unmatched innovation that brought products and services including Kindle, Amazon Prime, Amazon Studios, and Amazon Web Services to life - Bryar and Carr offer unprecedented access to the Amazon way as it was refined, articulated, and proven to be repeatable, scalable, and adaptable. In Working Backwards, these two long-serving Amazon executives reveal and codify the principles and practices that drive the success of one of the most extraordinary companies the world has ever known. ![]() ![]() Working Backwards is an insider's breakdown of Amazon's approach to culture, leadership, and best practices from two longtime, top-level Amazon executives.Ĭolin started at Amazon in 1998 Bill joined in 1999. This program includes a preface read by the authors. ![]()
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